Wellness Meets Dining: ClassPass Partners with Conscious Hospitality
Seattle’s wellness scene has no shortage of innovation, but every so often a partnership emerges that reshapes how the city thinks about health, community, and daily ritual. Conscious Hospitality Group—best known for its purpose-driven approach to food and beverage experiences—has announced a first-of-its-kind regional partnership with ClassPass, the global subscription platform that connects members to fitness, recovery, and wellness experiences.
Beginning this month, ClassPass members across the Pacific Northwest will gain access to exclusive offers at two of Conscious Hospitality Group’s beloved brands: Matcha Magic, the vibrant matcha café with a cult following, and Sano, the group’s clean-ingredient, health-forward eatery.
A First for the Seattle Region
While ClassPass has long partnered with gyms, spas, and boutique fitness studios, Conscious Hospitality Group is the first hospitality brand in the region to integrate dining and beverage experiences into the platform’s network. The collaboration bridges a gap between movement and nourishment—two pillars often talked about together but rarely packaged under a single membership ecosystem.
For Seattle-area ClassPass users, that means points can now translate into more than a workout or sauna session—they offer access to wellness-aligned food and drinks crafted with intention.
What ClassPass Members Can Expect
Under the new partnership, members can redeem perks at both Matcha Magic and Sano, including:
Signature drink redemptions at Matcha Magic—think ceremonial-grade matcha lattes, seasonal wellness tonics, and antioxidant-forward specialty beverages.
Healthy meal credits at Sano, allowing members to refuel with salads, bowls, and nutrient-rich dishes made from thoughtfully sourced ingredients.
Special member-only offerings and early access to new menu drops and seasonal items.
These benefits aim to integrate conscious eating into the same routine where people already prioritize their mental and physical well-being.
Building a Culture of Intentional Consumption
Conscious Hospitality Group has made a name for itself by championing high-quality ingredients, environmental stewardship, and community-focused hospitality. With ClassPass, the company extends that mission to a broader audience—especially younger, wellness-driven consumers who are seeking simplicity and convenience without compromising their values.
“We’ve always believed wellness shouldn’t stop when you leave the yoga mat,” said a spokesperson for Conscious Hospitality Group. “Partnering with ClassPass lets us meet people where they already invest in their health and invite them to carry that intention into what they eat and drink.”
A Win for Seattle’s Evolving Wellness Landscape
Seattle continues to rank among the country’s most active and health-focused cities. This collaboration is yet another indicator of how the region is redefining what wellness means—expanding it beyond studios and into the everyday spaces where people gather, work, and recharge.
For ClassPass, the partnership signals a growing recognition that nourishment is essential to any well-rounded health routine. For Conscious Hospitality Group, it’s a chance to welcome new guests into their ever-expanding community of mindful consumers.
As the rest of the region watches to see how this cross-industry collaboration unfolds, one thing is already clear: the future of wellness in Seattle is becoming more connected, more intentional, and a little more delicious.
